So you’re thinking about adding a membership program to your online business model?
Great! We’ve helped quite a few businesses make this decision both logically and successfully. Creating a membership site can be a really great way to generate revenue, and who doesn’t want that? Membership programs open up channels of communication that are more direct, that can help to grow and reward your most loyal audience, help build engagement, and have TONS of SEO benefits. How do you get started? Don’t worry, we’ve done this before and can help you determine the best way to make this happen.
First, you’ll need to break down your goal with this membership program. What is your goal? Are you selling a physical product or a downloadable file? Looking to increase followers? Want to reward loyal blog followers with more exclusive content? Want to promote a members only workshop? Create some exclusivity within your audience?
Second,we need to determine which membership style is most appropriate for your business. Let’s take a look at the different types and decide on where to start:
Free – Easy to build a contact list with but subscribers tend to be flighty
Single payment – Perfect for allowing access to restricted content
Ongoing payment – Great for engaging content
Drip format – (free or paid) ex: 4 week course – content offered one week at a time
Third, describe your membership and what benefits your subscribers will receive. This is essentially your sales page. Describe all the benefits and opportunities that would entice someone to not only sign up for your program, but to look forward to every post.
Fourth, create a welcome/thank you page and let your members know what to expect. This is a great place to get them to engage on all outlets (Facebook, LinkedIn, Twitter, etc.) and ask them to make sure your important updates aren’t going to be filtered by spam. This page also presents an opportunity for new members to recommend your program to friends. An share button that says, “I just joined ____, and am getting started on my ____ right away! Join me!”
Finally, create content and get it ready for your site. File formats can be a variety of types: text, pdfs, videos, & audio files are all great content types, as long as you’re producing quality content. It’s always great to offer a mix of these formats to